Armour Group Testimonials


The Armour Group epitomizes professionalism and sets the bar for client service.  We recently worked with Max and Zoe on both a sale and purchase of a new home and they expertly helped us navigate the complex San Francisco market.  They are attentive, thoughtful, and very hard-working.  Their extensive network and years of experience helped us achieve the positive outcomes we were hoping for.  We could not recommend the Armour Group more highly! 

- Adam & Jackie Carmel


As a first-time homebuyer, I had all sorts of questions and issues going into the process. Both Max and Lance were patient in helping me identify what I was looking for, and went out of their way to find homes that matched my asks. Max took a day out of his schedule to go to every single open house with me and was extremely helpful by pointing out things to look for while offering advice (without being condescending). When it came to putting in an offer, that's where Max and Lance really shined. The seller was very unresponsive. They both went to bat, knocking on the realtor's door and constantly calling in order to get the answers I needed before finalizing the offer. Max was on the ball again when we found out we needed to counter, quickly getting me info, making sure everything was lined up in order to give me the best possible shot at landing my dream home. 
In the end, it worked out, and my offer was accepted! Lance helped iron out some title company issues (title company's fault), and helped me stay calm, reassuring that the deal wouldn't fall through. 
A few weeks after moving in, Max had been making sure everything was what I wanted, and even offered tickets to the NBA Finals. Not bad, right? 
Even if I hadn't landed the home I initially put an offer on, and if I had to keep searching, I would 100% continue that search with Armour Group, always feeling confident that I would end up where I wanted to.

- Coulter Mulligan


Max Armour found our family the perfect home prior to our move to San Francisco.  It was a pleasure to work with him through every step of the process.  From the beginning, Max demonstrated intimate knowledge of the market given his deep network and excellent reputation.   With his relationship-based approach, Max took the time to clearly understand our priorities and needs, allowing him to offer us tailored options and straightforward, honest advice, resulting in a very efficient process.  We have and continue to highly recommend The Armour Group to anyone interested in Bay Area real estate.  

- Kim & Rajiv Ghatalia


We have purchased several homes over the years. We bought a home in SF, and subsequently sold if a few years later. Max Armour handled the buy and sell of each of these transactions. I am in a commercial real estate developer and investor, and have worked with many real estate brokers and agents. Max was one of the best I have dealt with. He knows the SF market like the back of his hand (he grew up there), but more importantly, we always felt he had our best interest in mind. Max’s advice, suggestions and guidance were always selfless. A rarity for sure. Max also has a great understanding of design and construction, sense of marketing and flare, which is really needed in the SF marketplace. We would not hesitate to recommend Max and the Armour Group.

- Dennis & Janet Cruzan